Using Youtube in a social media crisis: three case-studies
How many crisis management plans for big brands have a policy for using youtube to respond to a crisis? From my experience, not many. This is strange when you consider how pervasive youtube is: 2...
View ArticlePrimark reponds to BBC Panorama verdict via Youtube
Primark made good use of Youtube to get over thier views following the BBC Trust's decision that they were unfairly treated in a Panorama documentary. But they missed a good opportunity for genuine...
View ArticleSlideshare: 8 tips for online crisis management
Here is the slideshare from my talk today at the Online Marketing Show. It includes tips, case-studies and best-practice on how to prevent or contain a crisis. Reverse viral marketing – 8 tips for...
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